Project Embrace: How One Mother’s Wish Became an Inspiring Advertising Campaign

It is so important to teach our daughters to embrace their uniqueness and love every aspect of their image.‘ Lekia Lée expresses as she delivers the value of her inspiring advertising campaign, Project Embrace; designed to ‘make afro hair more visible in the media as beautiful hair.

The idea for this particular project grew out of worry for her 11 year-old daughter Siira, ‘I didn’t what her to think that there is anything wrong with her hair,‘ Lée told the BBC. Despite her lack of experience in the advertising industry Lekia’s tenacity prevailed, and as a result she has created a social media and advertising campaign to empower not only her daughter, but women of all ages. Diversity in advertising means using models whose natural appearance mirrors the desired look, not imposing the desired look on a white woman and Lée has without a doubt shown advertising professionals how true diversity can be executed.

The importance of Lée’s campaign is vital; afro hair has been seen for far too long as wild or exotic, attached with demeaning synonyms and leaving women to feel ultimately ashamed of their natural hair texture. Lée argues this to be ‘a result of the continued ‘bad press’ afro texture hair has received over the centuries,‘ and her point rings true. A simple hair choice by Halle Berry at the Oscars this year prompted an article stating her look ‘sparked controversy‘, while some employers in the UK have even go as far to state afro hair is ‘not professional‘.

The numerous discussions surrounding afro hair across mainstream media further prove how crucial Lée’s campaign really is. Although she initially failed to secure enough money for a billboard through crowdfunding, a double-sided billboard was donated to Lekia free of charge by UK Billboards, and now images of elated women with their natural afro hair cover the poster.

You can donate to Project Embrace here.

Comments

comments

Have your say!

0 0
Georgia Hinson
Written by

Student with a passion for politics, literature and above all, cats.

97 Comments

  1. Good day! I know this is kinda off topic however , I’d figured I’d ask.

    Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa?
    My site addresses a lot of the same subjects as yours and I feel we could greatly
    benefit from each other. If you might be interested feel
    free to send me an email. I look forward to hearing from you!
    Wonderful blog by the way!

    Reply
  2. Hi to all, since I am really keen of reading this website’s post
    to be updated daily. It carries pleasant material.

    Reply
  3. Good post. I learn something new and challenging on blogs
    I stumbleupon on a daily basis. It’s always useful to read through content from
    other authors and use a little something from other websites.

    Reply
  4. Thanks to my father who informed me about this webpage, this web site is in fact remarkable.

    Reply
  5. It’s very effortless to find out any topic on web as compared
    to books, as I found this paragraph at this web page.

    Reply
  6. Fantastic items from you, man. I’ve take into account your stuff prior to and you are simply too wonderful.

    I really like what you’ve obtained right here, really like what you are stating and the way by which you assert it.

    You make it enjoyable and you still take care of to stay it sensible.
    I can not wait to read much more from you. This is really a terrific site.

    Reply
  7. Good day! I could have sworn I’ve been to this site before but after reading through some
    of the post I realized it’s new to me. Anyways, I’m
    definitely delighted I found it and I’ll be book-marking and
    checking back often!

    Reply
  8. Hi there it’s me, I am also visiting this site regularly, this web
    site is genuinely good and the people are in fact sharing pleasant thoughts.

    Reply
  9. Hi! This is kind of off topic but I need some help from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick.

    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any ideas or suggestions? Thank you

    Reply
  10. whoah this weblog is magnificent i love reading your posts.
    Stay up the great work! You recognize, many persons are hunting around for this info, you could
    help them greatly.

    Reply
  11. Greetings from Idaho! I’m bored to tears at work
    so I decided to check out your site on my iphone during lunch break.

    I love the info you provide here and can’t wait to take a look when I get home.
    I’m amazed at how fast your blog loaded on my mobile ..

    I’m not even using WIFI, just 3G .. Anyhow, superb site!

    Reply
  12. Hi to every body, it’s my first visit of this website; this blog carries
    remarkable and truly fine data for visitors.

    Reply
  13. My brother suggested I might like this blog. He was entirely right.
    This post truly made my day. You cann’t imagine simply how much time I
    had spent for this information! Thanks!

    Reply
  14. It’s really very complicated in this active life to listen news on Television, so I only use the
    web for that purpose, and obtain the hottest information.

    Reply
  15. Hello, i believe that i noticed you visited my website thus i came to
    go back the choose?.I am trying to find things to enhance my website!I guess its adequate to make use of some of your concepts!!

    Reply
  16. It’s perfect time to make some plans for the longer term and it’s time to be happy.
    I’ve learn this submit and if I may just I desire to recommend you
    some fascinating things or tips. Maybe you could write next articles referring to this
    article. I desire to learn more issues about it!

    Reply
  17. Hey I am so excited I found your web site, I really
    found you by mistake, while I was looking on Aol for something
    else, Nonetheless I am here now and would just like
    to say thanks for a fantastic post and a all round
    entertaining blog (I also love the theme/design),
    I don’t have time to look over it all at the minute but I have book-marked it and also added in your RSS
    feeds, so when I have time I will be back to read a lot more,
    Please do keep up the fantastic work.

    Reply
  18. Because the admin of this web page is working, no hesitation very quickly it will be renowned, due to
    its feature contents.

    Reply
  19. Way cool! Some extremely valid points! I appreciate you writing this article plus the rest of the site is
    also really good.

    Reply
  20. Thanks for finally talking about >Project Embrace: How One Mothers Wish Became an Inspiring Advertising Campaign – Affinity Magazine <Liked it!

    Reply
  21. Every weekend i used to visit this web site, because i
    want enjoyment, since this this site conations genuinely pleasant funny information too.

    Reply
  22. I have been browsing online greater than three hours
    today, but I never found any fascinating article like
    yours. It is beautiful worth enough for me. In my view, if
    all web owners and bloggers made excellent content as you probably did, the internet can be a lot more helpful than ever before.

    Reply
  23. I do not know whether it’s just me or if everybody else encountering problems with your site.
    It looks like some of the written text in your posts are running off the screen. Can somebody
    else please comment and let me know if this is happening to them as well?
    This might be a issue with my browser because I’ve
    had this happen before. Many thanks

    Reply
  24. A person necessarily lend a hand to make seriously articles I’d state.
    This is the very first time I frequented your web page
    and thus far? I surprised with the research you made to make this
    actual put up extraordinary. Fantastic task!

    Reply
  25. What a data of un-ambiguity and preserveness of precious knowledge
    about unexpected feelings.

    Reply
  26. Wow, this article is nice, my younger sister is analyzing such
    things, so I am going to tell her.

    Reply
  27. Excellent beat ! I would like to apprentice at the same time as you amend your site, how can i
    subscribe for a blog site? The account aided me a acceptable
    deal. I have been tiny bit acquainted of this your broadcast provided
    brilliant transparent idea

    Reply
  28. Hey There. I found your weblog the use of msn. This is an extremely smartly
    written article. I will be sure to bookmark it and come back to
    learn extra of your helpful information. Thank you for the post.
    I will certainly return.

    Reply
  29. I feel this is one of the such a lot significant info for me.

    And i’m satisfied reading your article. However want
    to statement on few general things, The website style is perfect, the articles is truly nice : D.

    Good activity, cheers

    Reply
  30. Hiya very nice blog!! Man .. Excellent .. Wonderful .. I will bookmark your web site and take the feeds also?

    I’m satisfied to search out numerous helpful info right
    here in the publish, we need develop extra strategies on this regard, thank
    you for sharing. . . . . .

    Reply
  31. Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was
    hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

    Reply
  32. A motivating discussion is definitely worth comment.
    I believe that you should write more on this issue, it may not be a taboo
    matter but usually people do not discuss these subjects.
    To the next! Many thanks!!

    Reply
  33. Excellent site you have got here.. It’s hard to find
    good quality writing like yours nowadays. I honestly appreciate individuals like you!
    Take care!!

    Reply
  34. Good way of explaining, and nice post to obtain data concerning my presentation focus, which i am
    going to deliver in university.

    Reply
  35. Remarkable! Its actually awesome article, I
    have got much clear idea concerning from
    this article.

    Reply
  36. This paragraph offers clear idea in support of the
    new users of blogging, that actually how to do blogging and site-building.

    Reply
  37. It’s a pity you don’t have a donate button! I’d certainly donate to this
    brilliant blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.

    I look forward to brand new updates and will share this site with my Facebook group.

    Chat soon!

    Reply
  38. Good day! I know this is somewhat off topic but I was wondering
    which blog platform are you using for this website? I’m getting tired of WordPress because I’ve had
    problems with hackers and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of a
    good platform.

    Reply
  39. What a stuff of un-ambiguity and preserveness of precious knowledge about unexpected emotions.

    Reply
  40. Very nice post. I just stumbled upon your
    blog and wished to say that I’ve really enjoyed browsing your blog
    posts. After all I’ll be subscribing to your feed and I hope you write again soon!

    Reply
  41. Great article.

    Reply
  42. Saved as a favorite, I like your site!

    Reply
  43. Howdy this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience.

    Any help would be enormously appreciated!

    Reply
  44. Thank you a lot for sharing this with all of us you actually realize what you are speaking about!
    Bookmarked. Kindly additionally discuss with my web site =).
    We could have a link alternate arrangement among us

    Reply
  45. Hello, just wanted to say, I liked this article.
    It was inspiring. Keep on posting!

    Reply
  46. Hey There. I discovered your blog the use of msn. That is a very well written article.
    I will make sure to bookmark it and return to learn extra of your helpful
    information. Thank you for the post. I’ll definitely comeback.

    Reply
  47. Good information. Lucky me I discovered your website by chance (stumbleupon).
    I’ve book marked it for later!

    Reply
  48. Great web site you’ve got here.. It’s difficult to find high-quality writing like yours nowadays.
    I truly appreciate individuals like you!
    Take care!!

    Reply
  49. I know this if off topic but I’m looking into starting my own blog and was curious what
    all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web savvy so I’m not 100% positive.
    Any tips or advice would be greatly appreciated.
    Cheers

    Reply
  50. Very shortly this site will be famous amid all blogging and site-building people,
    due to it’s fastidious posts

    Reply
  51. This site was… how do you say it? Relevant!! Finally I have found something which helped me.
    Thank you!

    Reply
  52. I just couldn’t go away your web site before
    suggesting that I actually enjoyed the standard info a person provide in your guests?
    Is going to be again often to check out new posts

    Reply
  53. Hey there! This is my first visit to your blog! We are a group
    of volunteers and starting a new project in a community in the same niche.
    Your blog provided us valuable information to work on. You have done
    a outstanding job!

    Reply
  54. I was recommended this web site by my cousin. I am no longer sure whether this post is written by way of him as nobody else understand such precise about my trouble.

    You are wonderful! Thank you!

    Reply
  55. I’m pretty pleased to find this page. I want to to
    thank you for your time just for this fantastic read!!
    I definitely really liked every little bit of it and i also
    have you saved to fav to check out new stuff on your blog.

    Reply
  56. I go to see day-to-day some web pages and sites to read articles or reviews, however this weblog
    presents feature based writing.

    Reply
  57. you’re in point of fact a good webmaster. The site loading pace is incredible.
    It sort of feels that you’re doing any unique trick. Moreover, The contents are masterpiece.
    you’ve performed a fantastic activity on this subject!

    Reply
  58. Hi! Do you know if they make any plugins to help
    with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thanks!

    Reply
  59. It’s nearly impossible to find well-informed people for this topic, however,
    you seem like you know what you’re talking about! Thanks

    Reply
  60. Hi, Neat post. There’s a problem together with your website in internet explorer,
    would check this? IE nonetheless is the marketplace chief and
    a huge portion of folks will leave out your wonderful writing because of this problem.

    Reply
  61. An outstanding share! I’ve just forwarded this onto a colleague who was conducting a little homework on this.
    And he in fact bought me lunch because I discovered it for him…
    lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks
    for spending some time to talk about this matter here on your website.

    Reply
  62. I’m truly enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much more pleasant for
    me to come here and visit more often. Did you hire out a designer to create your
    theme? Superb work!

    Reply
  63. Hi there, after reading this remarkable piece of writing i am as well
    delighted to share my experience here with mates.

    Reply
  64. I blog quite often and I seriously appreciate your information. Your article
    has truly peaked my interest. I’m going to take a note of your site and keep
    checking for new information about once a week.
    I opted in for your RSS feed too.

    Reply
  65. No matter if some one searches for his essential thing, therefore he/she wishes to be available
    that in detail, therefore that thing is maintained over here.

    Reply
  66. What’s up, this weekend is nice designed for me, because this time
    i am reading this great informative piece of writing here at my house.

    Reply
  67. Hi, I do believe this is an excellent web site.
    I stumbledupon it 😉 I’m going to return once again since I book-marked it.
    Money and freedom is the best way to change, may you be rich and continue to
    guide others.

    Reply
  68. Great delivery. Solid arguments. Keep up the good spirit.

    Reply
  69. Great blog you have here but I was wanting to know if
    you knew of any forums that cover the same topics talked about in this article?
    I’d really like to be a part of online community where I can get advice from
    other experienced people that share the same interest.

    If you have any recommendations, please let me know.
    Kudos!

    Reply
  70. Hi! I’m at work surfing around your blog from my new iphone!

    Just wanted to say I love reading your blog and look forward to all your posts!

    Keep up the great work!

    Reply
  71. Woah! I’m really enjoying the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between usability
    and appearance. I must say you have done a fantastic job
    with this. Also, the blog loads extremely quick for me
    on Safari. Exceptional Blog!

    Reply
  72. Do you mind if I quote a couple of your articles as long as I
    provide credit and sources back to your weblog?
    My website is in the exact same area of interest
    as yours and my users would truly benefit from a lot of the
    information you provide here. Please let me know if this
    alright with you. Thanks a lot!

    Reply
  73. I’ve been surfing online more than 4 hours today, yet I never found any interesting article like
    yours. It is pretty worth enough for me. Personally,
    if all web owners and bloggers made good content as you did, the internet
    will be much more useful than ever before.

    Reply
  74. Do you have any video of that? I’d want to find out some additional information.

    Reply
  75. Highly descriptive blog, I loved that bit. Will there be a part 2?

    Reply
  76. Howdy! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank
    for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thanks!

    Reply
  77. Hurrah! Finally I got a blog from where I know how to truly obtain helpful facts concerning my study and
    knowledge.

    Reply
  78. Ridiculous quest there. What occurred after? Good luck!

    Reply
  79. Excellent web site. A lot of useful information here. I’m sending it to a few friends ans additionally sharing in delicious.
    And certainly, thanks on your sweat!

    Reply
  80. Heya! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading your blog and look
    forward to all your posts! Carry on the
    superb work!

    Reply
  81. Thanks for ones marvelous posting! I really enjoyed
    reading it, you may be a great author. I will
    always bookmark your blog and will come back in the foreseeable
    future. I want to encourage that you continue your
    great job, have a nice afternoon!

    Reply
  82. Excellent site you have here but I was curious about if you knew of any message boards
    that cover the same topics discussed here? I’d really like to be a part of online
    community where I can get comments from other experienced individuals that share the
    same interest. If you have any recommendations, please let
    me know. Cheers!

    Reply
  83. Hi there, i read your blog from time to time and i own a similar one and i was
    just wondering if you get a lot of spam feedback?
    If so how do you protect against it, any plugin or anything you can suggest?
    I get so much lately it’s driving me mad so any help
    is very much appreciated.

    Reply
  84. Everything is very open with a very clear explanation of the challenges.
    It was truly informative. Your website is extremely helpful.
    Thank you for sharing!

    Reply
  85. Hi there! I could have sworn I’ve visited this website before
    but after going through a few of the articles I realized
    it’s new to me. Anyhow, I’m definitely pleased I found it and I’ll
    be book-marking it and checking back often!

    Reply
  86. Hey! Do you use Twitter? I’d like to follow you if that would be okay.
    I’m absolutely enjoying your blog and look forward to new updates.

    Reply
  87. I every time used to read post in news papers but now as
    I am a user of internet therefore from now I am using net
    for articles, thanks to web.

    Reply
  88. Appreciate this post. Let me try it out.

    Reply
  89. This is a topic that’s near to my heart… Many thanks!
    Exactly where are your contact details though?

    Reply
  90. I’m not that much of a online reader to be honest but your
    sites really nice, keep it up! I’ll go ahead and bookmark your website to come back in the
    future. All the best

    Reply
  91. Hey there! This is my first visit to your blog! We are a group
    of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us beneficial information to work on. You
    have done a extraordinary job!

    Reply
  92. Wow, marvelous blog layout! How long have you been blogging for?
    you made running a blog glance easy. The entire glance of your site
    is great, as neatly as the content!

    Reply
  93. Keep on writing, great job!

    Reply
  94. Hey there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started
    and set up my own. Do you require any html coding knowledge to
    make your own blog? Any help would be greatly appreciated!

    Reply
  95. Hello there! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m absolutely enjoying your blog and look forward to
    new updates.

    Reply
  96. Hey would you mind sharing which blog platform you’re working with?
    I’m planning to start my own blog in the near future but I’m
    having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking
    for something unique. P.S My apologies for getting off-topic but I had to
    ask!

    Reply
  97. I love what you guys are usually up too. This type of clever work and reporting!
    Keep up the good works guys I’ve added you guys to blogroll.

    Reply

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.

Skip to toolbar