The Resistance, or protests against Trump beginning since November 8th of 2016, fights for peace and justice for all people. However, Pepsi recently decided that they want to fight for peace and justice for all people…while selling cans of their soda for loads of money.
In the recent 2-minute commercial, Kendall Jenner is modeling in front of photographers while a demonstration is taking place outside the modeling studio. The commercial features small clips of couples kissing, a hijabi Muslim taking pictures, among Trump opposers protesting in the streets. Later, Kendall removes herself from the studio and joins in on the demonstration by giving one police officer a Pepsi; as a result of her valiant act, the Resistance cheers, and multiple people begin drinking Pepsi.
This is problematic in so many ways, so let’s break it down:
1. Kendall Jenner is obtaining fame through a political commercial, yet she has never been political before this.
Besides mentioning her approval and support for then-candidate Hillary Clinton, Kendall has absolutely done no protesting of Trump and his radical policies. In an Instagram post, Jenner announced her support of Clinton, captioning one of her photos as “Shirt by @themarcjacobs. History by @hillaryclinton.” Despite being a female member of one of the most outspoken families in the country, Kendall Jenner has failed to attend little to any protests. But some protests weren’t in her area, so we’ll just let that slide… wrong. Kendall Jenner failed to attend the Women’s March, a series of protests held around the entire globe, even in remote places with small populations.
2. Pepsi is appropriating the Resistance for money.
Pepsi also, as a company, has never taken a stance on politics. Similar to Kendall’s issue, Pepsi is using their platform not to provoke change, but to make money off of the suffering of others.
3. Kendall Jenner wasn’t arrested, but Ieshia Evans was.
In 2016, Ieshia Evans was arrested by the police for protesting the death of Alton Sterling in Baton Rouge. The photo sparked controversy, but a similar set-up occurred in this Pepsi video. Kendall came face to face with the police, but instead of receiving handcuffs, she gave them a Pepsi and receive cheers and applause. The Huffington Post says:
The image of Jenner approaching the police line is all too similar to the widely shared photo of Black Lives Matter protester Ieshia Evans in Baton Rogue in 2016, as Elle notes. Unlike Jenner, however, Evans was arrested. If only she had a Pepsi in hand.
This is just one of the countless examples of when celebrities use their fame to exploit national crises and obtain money. Like Gigi Hadid embracing her Palestinian side, the rest of Taylor Swift’s white girl squad is appropriating the struggles of millions of Americans.