Hurrah! After a trending article I wrote yesterday about Pepsi’s latest commercial, in which they appropriate the suffering of millions of Americans for money, Pepsi has decided to pull their latest commercial from the public sphere. The commercial received so much controversy due to its appropriating nature and because of the fact that Kendall Jenner has never been a part of anything political since yesterday’s commercial.
Pepsi has since released a statement, saying:
Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize […] We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.
The commercial was aimed at sending a message of inclusion and happiness. However, it is just way too coincidental that the commercial, depicting imagery from a Black Lives Matter demonstration similar to Ieshia Evans’ famous 2016 photo as well as other controversial scenes including a hijabi Muslim kneeling on the ground to take pictures of Kendall strutting across the street and a black woman being forced to hold Kendall’s fake modeling wig, was mainly just for sending a positive message.
It is explicit that this was an attempt by a major soda company to appropriate the Resistance in order to sell more cans.
Although the Pepsi company has apologized to Jenner, Jenner has still made no negative remarks about the commercial. Kendall, 21 years old now, is a big girl, and she can make decisions herself regarding how offensive they may be. This was an extremely poor business venture by her… but don’t expect an apology. Kris Jenner has already declared her support for Kendall’s commercial in a tweet she deleted:
However, removing the commercial won’t remove all of the commotion it’s created. We must remember history so that we can’t repeat it. All in all, Pepsi just got canceled.