You’ve probably stumbled upon dozens of viral tweets containing phrases like “black-owned business” or “one retweet could find my next customer.” In most marginalized groups, especially the black community, it is emphasized that supporting each other key to surviving and thriving. However, the struggle of making ends meet in today’s field of work is a universal issue that often lacks stories of success.
Marketing and advertising could make or break whether somebody “makes it” due to big and exploitive corporations knocking everyone out of their way. It has been America’s way for decades that the rich get richer while the poor get poorer, although myths and stigma say otherwise. It has been ingrained in nearly everyone’s mindset that corporations are to be trusted over genuine businesses. Face it, if you traveled across the country and had to decide between a Dunkin’ Donuts or a small bodega on the corner for breakfast, you would likely choose the Dunkin’.
Advertising can be a big problem due to the rising costs of simply saying “We’re here, come to eat!” In 2016, the national average of a 30-second commercial was $200 to $1,500 for local stations around your area. However, if your business is able to reach waters on both coasts, you might be just out of luck. For a 30-second national advertisement, it is estimated to cost around $123,000+.
If we’re being honest here, the only ones who could afford that would be trust fund babies or someone who has been saving up since birth. Although it seems grim right about now, we are making the rich a run for their money. Social media is starting to become a genuine source of advertising and spreading messages throughout hundreds of thousands of people. This generation of young adults has the power to shape the world and boost other’s voices, or in this case businesses.
We have been tricked by the capitalist-loving older generations that we will just be poor and live a hard life if we go into specific fields they cannot exploit. For example, the stigma with artists is that they live in run-down apartments, can barely afford their bills and struggle overall with “making it.” This same stigma has been projected onto cooks, musicians, rappers and writers. They would rather see us helping U.S. imperialism overseas or in suits and ties continuing to ignore environmental regulations and make unethical business deals.
Instead of bidding to their desires, we are using the tools provided to us and are thriving without any of their aid. Twitter is able to give a voice to many people trying to excel in a struggling and unbalanced economy and it might just be what can tie us over until some heavy changes are made in government. Here are just a few examples of business receiving attraction due to the influence of the internet.