Only a couple of days ago one of the most famous banks in Brazil (Banco Do Brasil) launched a new commercial that featured diversity as its main purpose, as an attempt to connect with the younger part of the population. The advertisement only lasted a few moments, though, before Brasil’s president interfered, taking it down because it was not according to his “line of work” and that “we do not want public money to be used in that way”.
The president persists to affirm that he will control the advertisements of these companies even though he legally can’t. It is no surprise though considering that since the beginning of the year Bolsonaro has attempted and accomplished (in some cases) the censorship of government campaigns and primers of topics regarding sexuality and diversity, like when in January of this year a primer directed to trans men was taken from the website of the Health Ministry.
It is also very worrying that the events that are happening today in Brazil are not so distant reminders of the censorship era during 1964’s military coup. Especially because Bolsonaro is openly an admirer of Carlos Alberto Brilhante Ustra (a well know torturer during Brazil’s dictatorship) and the regime itself, saying that it had “minor issues”. The feeling that the country is going from bad to worse is tangible on the corner of every street and Brazilians are left only wondering what could possibly come next.
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