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When The Feminism Conversation Gets Hypocritical

I recently happened to stumble upon the realization that certain qualities in women seem to entice admiration and profound respect, whilst other factors seem to garner more negative epithets. This dogmatic line of belief on what makes a woman “empowering” occurred to me as I overheard a young girl proudly declaring how she “never played with dolls” when she was younger and “always preferred toy soldiers.” What was interesting to me, however, was the prospect

Make Up & Hair

We Are Tired of Being in the Shadow: 10 WOC-Owned Brands That Deserve To Be Household Names

For what seems to be forever, people of color have been hidden away from the rightful spotlight they deserve of the makeup/skincare industry. We are now in 2017 and although we have made some progress, we still have a lot to improve on. As a young girl I rarely saw people of color on covers of makeup brands or magazines, I never saw darker skin toned Barbies for the barbie dream makeup salon. My play makeup never


Jeffree Star and Manny MUA Show Off Their Transphobia in Recent Tweets

Warning, this article mentions transphobia, cissexism, misogyny, and racism. After cis gay makeup artists (or MUAs, by the social media community’s jargon) have grown more in numbers through social media, it is almost not uncanny that Manny Gutierrez (known through the internet at Manny MUA( and Jeffree Star displayed more ignorant behavior. This time, Gutierrez and Star dabbled in transphobia via social media. Gutierrez tweeted “Roses are red, violets are blue…the number of genders is

Real Life

Block Queen Jeffree Star Got Sued This Week

By now, we all know the drama that constantly surrounds YouTuber and former MySpace celebrity Jeffree Star. From his racist comments to using blackface to promote his cosmetics, he is known for being one of the most problematic internet stars. This week, Star added getting sued to his already long list of problems. He and fellow YouTuber Manny MUA were sued by MacArthur Law Firm on behalf of Black Moon cosmetics for copyright and trademark infringement over

Express Yourself

Don’t Let Anyone Tell You, “You Wear Too Much Makeup!”

“You wear so much makeup!” “You look like a drag queen.” “Cake face!” “You’re so fake.” “When you wear all that makeup I feel like you’re lying to me!” “I prefer a more natural look.” Almost every makeup enthusiast, such as myself, has heard at least one of those statements before. It’s the most annoying thing when I’m walking through the halls of my high school, totally feeling myself because my eyeliner is sharp enough


Say ‘NO’ to Animal Cruelty

Animals are the heart of the earth. While many roam freely in their natural habitat, many are hosted as pets. Not to say that having a pet is wrong, but there should be a significant extent of control that humans should have over animals. Besides animal abuse occurring in many home settings, animals are abused through poaching and medicinal experimentation to provide for the human population. ​ According to HumaneSociety.org, poaching is defined as “a

Make Up & Hair

8 Reasons to Love Glossier

As makeup evolves, connoisseurs, enthusiasts, and artists alike are always going to be looking for new trends and new companies to try. As tax return season is starting to bloom, consider making your next purchase a Glossier one. Affinity has spotlighted Glossier before briefly for spreading the word about a vegan brand. Glossier is extremely against animal testing, citing that they would never dream of testing on their office pet or any of it’s friends.

Make Up & Hair

Why Higher Education Institutions Should Recognize Makeup Artists

We grow up with an overpowering emphasis on education. We are told that we need to go to college in order to succeed in life — the reminder is constantly there. Many students work hard to guarantee a spot in college. But what happens when you work hard your whole life to get to higher education just to realize that your passion is not something you can pursue through that institution? Drama, art, dance, theatre


7 Beauty Gurus Who Deviate from the “White-Cis-Hetero” Standard

For as frequently as Youtube stars label themselves as “New Media”, sometimes the prominence and popularity of YouTubers who fit neatly into the box of “White-Cis-Hetero” feels like a reiteration of the same standards “Old Media” has established. Diversity within spaces is important, especially within the beauty community which can sometimes feel like an echo-chamber. Here are 7 beauty gurus who serve to expand the identities represented online, while also creating incredibly likable content! Dina Tokio

Make Up & Hair

Instagram Makeup Artists Need To Be Stopped

I am one of the biggest makeup enthusiasts you will ever meet. I can’t even begin to tell you how much money I’ve spent on makeup this I didn’t even need, or lipsticks I bought but never wear because it doesn’t even match my skin tone, but it looked so pretty in the tube. I’ve even gotten paid to do makeup for weddings before, so I love makeup just as much as the next person,

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