The aesthetic and style of your Instagram are easily the first thing a prospective customer or follower will notice when they visit your profile. When it comes to your Instagram style, everything matters. This includes the color, the layout, and the tone – everything can play a part in determining whether or not a prospective customer follows you and even visits your website. You want to have a clean and professional-looking Instagram page. This is crucial to create a profile that is not only visually appealing but one that pulls your brand together and helps your business capture market share. It’s one of the best ways to showcase the voice of your brand and help maximize brand recognition too. You can buy Instagram comments at SocialPlus.net which is a great way to boost a new brand, but in order to continue your growth you must consider your aesthetic.
It cannot be understated how important it is to maintain a clean Instagram aesthetic. However, creating it isn’t easy if you don’t have experience. Here are some of the key things to focus on when you are trying to do so effectively.
- Establish Your Brand
When someone visits your Instagram page, you want them to know exactly what your brand is and what it’s all about. You want them to see what differentiates your brand from the rest in your niche. This is why you need to have a cohesive aesthetic. Your Instagram aesthetic needs to mesh with your overarching brand theme. You cannot do this if you don’t have a clearly defined brand. You need one if you want to achieve the right style and aesthetic for your page. When you have something that’s well put together, you’ll be able to effectively transfer it to your Instagram page which will immediately let the audience know it’s your brand. If you want some help with this, ask yourself these questions about your brand.
– Who Is The Target Audience?
This is one of the most important questions to ask yourself as a brand. Who is your target audience? Who does it consist of? You want to drill this down to identify your most valuable customers. Figure out exactly who you are targeting with your products or services. For instance, an interior decorating company would have a very different target audience than a gaming company. You want to ensure that you’ve drilled down on who your ideal customer is when crafting your brand aesthetic.
– What Are Your Brand’s Core Values?
This is another very important thing to consider when you are trying to design your Instagram profile. Every brand will have different values. These values can alter the overall look and feel of your profile. While it doesn’t need to be a direct statement, your Instagram style should point to your core values. For instance, if you have a brand that is centered around being Eco-friendly, you want to showcase it with earthy tones. This is messaging that can be visually transferred just by looking at your profile and will enhance your online reputation.
– What’s Your Brand’s Vibe?
This is another important question to ask yourself. You want to think about what vibe you want to go with. Do you have a brand that is edgy? Do you have a strictly professional brand? These are key things to think about because they will work differently depending on your target market. Think about who you are targeting with your marketing. Do you want to reach a younger audience? Are you primarily targeting an older audience? Do you want to mesh a lot of personality into your social media efforts? All of this can help you figure out the vibe you should go with.
- Figure Out The Right Colors
The colors that you use on your Instagram profile are very important. It cannot be understated how important they are. They could be considered the single most important element of your profile. You want to leverage the right colors that showcase your brand in the right way. Not to mention, the colors you end up choosing can have a direct impact on how prospective customers feel when they visit your profile. It can even impact their buying decisions.
If you already have an established brand and website, it’s time to use these colors with your Instagram profile. As mentioned, you want to have a cohesive brand across the entire Internet and even offline. You don’t want to use different colors as it will only lead to brand confusion. Stick to the colors of your brand if it’s established. If you don’t already have an established brand with chosen colors, you’ll want to think about what colors you want to represent your brand. Once you’ve identified the right colors, it’s time to use them throughout your Instagram profile.
- Edit Everything
To truly create an aesthetically pleasing Instagram profile, you will need to do some editing. Editing is crucial to ensuring that you have the right aesthetic across everything you post. To do this, you need to figure out your editing style. You don’t want to alternate between light and dark edits. The content you post should have a specific editing style that you stick with for everything. You want your photos and content to look like they were created in the same lighting.
The best way to ensure that you have a good and cohesive editing style is by using preset filters for everything. Instagram has built-in preset filters that you can use for all of your posts. This can help you easily apply them to get the ‘look’ you are going for. You can even use professional tools like Adobe Lightroom to create your own presets to minimize the time it takes for you to edit the photos manually. It also helps you get a ‘look’ that won’t be replicated.
- Plan Everything
Once you’ve got your editing style down, it’s time to start planning your content. You don’t want to start posting random content. You want everything to be well planned out. You can plan out your posts to ensure that the profile looks cohesive. Try to post creative, engaging, and informative content that will grow your account and get your Instagram verification.
Plan out your feed and you’ll be able to figure out which posts look good next to one another. It’s also going to help you figure out the flow of your content posting. You could see that you need more graphics, fewer graphics, more color, and more. You want to go through the planning process to keep your Instagram profile looking great at all times. While it does take more time, it’s going to deliver great results by helping you maintain consistency with your brand. It can drive more brand awareness and more customers for your business in the long run.
