Earlier this week, Pepsi released one of their most controversial commercials featuring fashion mogul and reality star, Kendall Jenner. The advert starts out with her modeling near a demonstration scene, before wiping off her lipstick and joining the protest. Disputes emerged when, in the commercial, she offered a police officer a can of Pepsi, which earned cheers from the Resistance and supposedly created a bridge between the long fight for civil rights and the police force, renowned for their history of having a brutal and violent reputation.
Jenner, undoubtedly, faced an incredible amount of backlash after the release of this advert. Now a fully grown adult at the age of 21, she should be capable of determining what is appropriate and what is not, even if she did not come up with the commercial herself. One thing that is completely intolerable (amongst many, concerning this matter) is appropriating decades worth of fighting for equality in order to gain a profit from it, which was Pepsi’s intention also. Never before has she spoken about real social affairs, rendering this situation a full business opportunity on her part.
Though Jenner has yet to comment on the nature of this appalling advert, her fans have been quick to take her side. Recently, #HereForKendall started trending worldwide on Twitter; a very superfluous and undermining hashtag providing emotional support for the woman-in-wrong.
Stop blaming Kendall she obviously didn't have any input on the ad she's just a celebrity endorsement #HereForKendall
— eve m (@evemathieson_) April 6, 2017
https://twitter.com/KhloeKFanxo/status/849984795476144128
https://twitter.com/itzkendalls/status/849994404773351424
The truth of the matter is the fans who are ‘Here For Kendall’ need to stop idolizing her explicitly wrong actions and must stop insisting that she is ‘amazing’ and ‘incredible’ despite her actions. Accepting to partake in a role that would rightfully entice social uproar was her decision. Thankfully, many people were quick to retaliate to the nonsensical hashtag:
shouldn't you be here for the actual victims of police brutality?? #HereForKendall
— ????? (@fIowersinbIoom) April 6, 2017
*logs onto twitter*
*sees #HereForKendall trending* pic.twitter.com/TIGQ27DIwu— abbieisanexiler ? bIm (@abbieisarose) April 6, 2017
What’s more despairing than using social dispute for profit is the fact that Jenner received more attention with #HereForKendall after being put in the wrong than the recent Syria gas attack this week, in which more than seventy people died. Sorry Miss Jenner, but Pepsi wouldn’t have done anything to help them.
https://twitter.com/evensheart/status/850067634741796864
So a "model" with no talent what so fucking ever gets a hashtag but the thousands of people who died in Syria don't? ? #HereForKendall
— abbieisanexiler ? bIm (@abbieisarose) April 6, 2017
#HereForKendall waste time idolizing her rich life like she knows u exist,u could raise awareness fr real issues like syria gas attack pic.twitter.com/okwEwhTgoI
— Sarah (@SarahD_skittles) April 6, 2017
