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Your website’s security is one of the most important aspects, and you cannot afford to let it slide in any way. If you have not achieved a good level of security for your website, you could potentially be driving away hundreds of visitors who would otherwise use your services. Here are some of the reasons why you should focus your attention on your security.
It is Required
If your site stores customer information in any form, you need to make sure that you have security and encryption in place. Search engines are beginning to crack down hard on sites that don’t have these basics in place. If you want to make sure that your site is going to rank well on search engines so that people are able to find you easily, you need to make sure that your security is properly up to standard.
The most basic move here is to ensure that you have a valid SSL certificate installed, but it is very much just the start of what you have to look for. Every aspect of your website needs to be properly protected and secured – whether that means that you need to build it from the ground up in HTML5 or you are going back in to add more security and encryption to your existing pages.
It Builds Trust
There are so many sites out there that could attract a good audience to their services and products. However, they actually drive them away as they have unsecured sites. If you know that you are going to accept payments or personal information in any form, you need to make sure that you are focused on keeping it safe.
It is Difficult to Regain Once Lost
It is incredibly important that you are proactive and dedicated in ensuring that your website’s security is the best it can be as just a single breach can shatter your reputation. Once broken, it can be near impossible to rebuild. Fight to ensure that security breaches can’t happen so you know that your customers’ data is always kept safe.
One of the best examples of how much security matters can be found with the beauty brand Lime Crime. They experienced a security breach in 2014 that was not picked up on until 2015. In this time, a massive amount of data was stolen, and this led to the brand becoming incredibly mistrusted online. Though they have taken great steps to rectify the situation and hold accountability for their own lack of security, trust levels are not what they used to be with customers. A breach like this could easily kill any brand. You need to make sure that protections are in place for your company.
Security is not just something that you can ignore around your company. You need to ensure that your website has a high level of security in place so that you are able to adequately protect your brand and its customers. This is a must for all companies, and is something that you will have to work on constantly to ensure that your standards don’t slip. No matter what industry you are in, you need to ensure that your website has just the right level of security in place.
