Pop culture and modern media has done wonders for raising awareness of dwindling animal populations and other environmental crises. The Burt’s Bees #BringBackTheBees campaign brought over one billion wildflowers to 1,250 acres of land across 17 North Carolina farms. The Giant Panda’s change of status from endangered to vulnerable has been linked to the popularity of the hit Desiigner song (though the credit really belongs to the dedicated work of countless panda reserves in China). But in light of all of these accomplishments, there are so many animals still on the endangered species list. How can they get the attention needed to save their species from extinction if the common people don’t even know their names? Here are several obscure animals whose survival depends on raising awareness of their very existence.

1. Saola

A Saola is forest-dwelling bovine, only recently discovered in 1992. As one of the world’s rarest large mammals, a spotting in 2013 was the first time it was seen in the 21st century. Because of both their elusive tendencies and large horns, they are often referred to as “Asian Unicorns.” Their habitat lies in the lush forests among the border of Vietnam and Laos, making its small population extremely vulnerable to habitat loss and poaching. A common threat to the populations of countless animal species is the role they play in the practice of traditional East Asian Medicine. They are not just treasured for their rare and beautiful pelts, but also for their believed spiritual healing powers. This animal is fascinating and gorgeous, but with little time left before they are deemed extinct.

2. Vaquita

The world’s most endangered marine mammal with a population of 30, the Vaquita is an extremely rare species of porpoise found (though minimally seen alive) in the Gulf of California. Female Vaquitas will give birth to a single calf once every two years, but mature females appear to be a minority of this scarce population. The most distinct threat to Vaquita population is the accidental entanglement in gill nets and trawl nets set for sharks or larger cretaceans. With an annual population decline of 92%, Vaquitas would be lucky if they made it to 2018 without becoming extinct in the wild. Conserving this population is a necessary priority in environmental protection efforts in Mexico.

3. Bonobo

Bonobos are a type of chimpanzee that shares more than 98% of our human DNA. They’re peaceful animals, living in peace among a community of about 100 other Bonobos. One thing that makes them quite unique, though it could also be a reason for their limited population, is that they do not use sexual activity strictly for reproductive means. Sex is a regular part of their social structure and a common form of bonding. Bonobos do not form monogamous relationships, they have sex with fellow Bonobos of any age or gender, except in regards to a mother and her adult sons. Their habitat in the Democratic Republic of Congo is within a lush forest, but hunting has made them the most endangered ape in the world. These loving creatures, known to share their food and avoid fighting at all costs, deserve more than the violent means by which their population is being diminished.

4. Addax

The Addax is a highly adapted antelope, fit for survival across the Sahara desert and to the northern coast of Africa. However, population decrease due to over hunting and habitat loss have reduced their habitat to areas across Niger and Chad. These animals travel in herds of 5-20 mammals, but they used to live in communities of 1,000 before their population decreased so significantly. The threats of future droughts, the demand for goods made of Addax leather, and increase in the human population are all factoring into the Addax’s endangered status.

5. Dibbler

These adorable marsupials are small, endangered, Australian animals similar to mice. Though their highly developed nature allows them to survive in diverse habitats, land clearing appears to be the most destructive factor on their population, in addition to falling prey to imported species. Current conservation efforts pertain to Dibblers being raised in captivity, then released into the wild.